Sports Illustrated

Paper ball

Agency: FRASER


You can be 100% analog yet 100% interactive. To prove this, we created this print ad to promote the latest Basketball edition of Sports Illustrated in Germany, inviting readers to engage with the ad and enjoy a basketball experience by themselves.

This professional campaign titled 'Paper ball' was published in Germany in August, 2022. It was created for the brand: Sports Illustrated, by ad agency: FRASER. This Print medium campaign is related to the Media industry and contains 2 media assets. It was submitted over 1 year ago by ECD: Fernando Barbella of FRASER .


Advertising Agency: FRASER GmbH
Executive Creative Director: Fernando Barbella
Senior Art Director: Raphaela Putz
Social Media Manager: Raphaela Wise
Client: Myriam Karsch, Florian Boitin, Elisabeth Schmidt


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