Private investment platform Hargreaves Lansdown returns to TV in a campaign from McCann Demand which shows what can happen when you Switch Your Money ON.
The campaign demonstrates the positive benefits of private investment through larger than life, neon installations which represent the manifestations of Hargreaves Lansdown users and their dreams for a better financial future. The installations range from a new house extension, a child’s university education, all the way to the safari of a lifetime.
The ad is brought to life with by the track Color Decay by Júníus Meyvant, which ebbs and flows as we follow each investor on their emotional financial journey.
This professional campaign titled 'Switch Your Money ON' was published in United Kingdom in February, 2022. It was created for the brand: Hargreaves Lansdown, by ad agency: McCann. This Integrated medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 2 years ago by Communications: Megan Coulson of McCann Central.
Advertising Agency: McCann Demand, London, United Kingdom of Great Britain and Northern Ireland
Production Company: Untold Studios
Director: Diarmid Harrison-Murray