WIRES (NSW Wildlife Information, Rescue and Education Service Inc.) is Australia’s largest wildlife rescue organisation and has been rescuing and caring for sick, injured and orphaned native animals for over 35 years. Their ongoing mission is to actively rehabilitate and preserve Australian wildlife and inspire others to do the same.
As a non-profit organisation they rely on your donations to carry out this important ongoing work. But what is the impact on wildlife when you give $10, $50, $100 or more? How important it is and what would be the direct consequences if Wires didn’t have your help? The campaign videos, produced to resemble traditional animal documentaries, depict amazing and rarely seen wildlife encounters and releases of invisible endangered Koalas, Platypus, or rare Black Cockatoos. Because without our help there won’t be any animals left in the wild to admire.
This professional campaign titled 'Make your donation visible' was published in Australia in February, 2022. It was created for the brand: Wires (Wildlife Rescue), by ad agency: All Good Collective. This Film medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 2 years ago by Founder: Max Guena of All Good Collective.
Advertising Agency: All Good Collective, Sydney, Australia
Creative Founder: Max Guena