Swift Edge

Agency: electriclime°


electriclime° has collaborated with Acer to build and produce a cinematic concept and film for the laptop company’s Swift Edge launch.

Shot in three stunning locations within Sydney and its outskirts, the film helped highlight the laptop’s key features in an uplifting and inspiring piece.

Director Pabz Alexander teamed up once again with DoP Tom Black, with the piece following a trio of young professionals and individuals who seek the perfect work/life balance and show the ability to connect from home or on the go.

Using a combination of drone shots and underwater camerawork, the viewer is engaged throughout and taken on a journey through the protagonists’ eyes.

Meanwhile, the laptop remained centre-stage with product mood shots to show the features which will resonate with key markets around the world.

This included highlighting the Acer Swift Edge supporting the work demands of on-the-go professionals, combining performance and durability in a 16-inch lightweight laptop.

Meanwhile, it is a secured-core PC powered by AMD Ryzen™ PRO 6000 Series processors and delivers sublime visuals on a 4K OLED display.

This professional campaign titled 'Swift Edge' was published in Australia, Singapore, and Taiwan in October, 2022. It was created for the brand: Acer, by ad agency: electriclime°. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 1 year ago by electriclime° of electriclime°.


Client | Acer

Production Company | electriclime°

Director: Pabz Alexander
Director of Photography: Tom Black
Executive Producer: Michael Ahmadzadeh
Senior Producer: Dora Claire David
Creative/DIT: Daniel Marjan
Production Coordinator: Shania Anderson
Production Assistants: Marc Giammetta, Gil Tamir
1st AC: Gary Morris
2nd AC: Glen Soicher, Danielle Payne
Gaffer: Tom Keyes
Best Boy: Alex Wilson
LX Assistant: Gourav Gandhi
Key Grip: Jimmy Lucini
Grip Assistant: Tom Sheridan
Photographer: Eric Yip
Photographer Assistant: Brett Blignaut
Drone Camera Operator: Ewan Donnachie
Drone Pilot: Guy Alexander
Art Director: Angela Cheung
HMU & Wardrobe: Rachel D’Arbon
Editor: Daniel Marjan
VFX Artists: Hamza Ali, Tanvir
Talent: Cherry Jones, Ramz Peter, Monique Craft, Jesse Everett

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