Swap arrrgh for ahhhhh

Agency: McCann Demand


Acer UK has launched its first above-the-line marketing campaign for Chromebook, in partnership with McCann Demand.

The digital and social campaign puts the focus firmly on the product to make it the obvious choice for consumers looking for an effortless experience. Through a series of humorous films featuring comedy duo Stevie Martin and Lola-Rose Maxwell, the campaign targets laptop users putting up with poorly performing machines, demonstrating to them that there is a better alternative – the Acer Chromebook.

This professional campaign titled 'Swap arrrgh for ahhhhh' was published in United Kingdom in October, 2022. It was created for the brand: Acer, by ad agency: McCann Demand. This Digital medium campaign is related to the Electronic Devices industry and contains 3 media assets. It was submitted over 1 year ago by Communications: Megan Coulson of McCann Central.


McCann Demand
Executive Creative Director: Jon Elsom
Jeremy Little: Senior Copywriter
James Hobbs: Senior Art Director
Clare Tarbox: Senior Designer
Oleksandra Badiia: Midweight Designer
Charlotte Hopkins- Head of Integrated Production
Sam Debock: Senior Producer
Senior Account Director: Sophie Churchill
Account Manager: Bryony-Rose Ward and Chloe Belsham
Project Director: Kathy Kithoray
Andrew Coroneo: Managing Partner, Media
Aaron Lamb: Digital Media Account Manager
Production Company: Chief
Director: Stevie Martin, Lola-Rose Maxwell (also the featured talent)
DOP: Simon Hawken
Photographer: Guy Farrow



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