Gaming products come to life in new campaign

McCann Demand has launched its latest campaign for Acer, leading brand of computer hardware and electronics, bringing its Predator collection to life by personifying product features as unique characters within the superhero squad: ‘Predator Force.’ This dynamic team of five superheroes, each wielding unique powers, gives Predator gamers the flexibility to battle their unique bosses and better understand Predator’s capabilities.

For the latest Predator PC range, the agency deployed engaging storytelling and uses 2D animation to bring The Predator Force to life. The five characters within The Predator Force showcase the distinctive features of Acer’s Predator range while connecting with the gaming community’s need for flexibility. ‘Every gamer has a different boss to battle,’ and the Acer Predator range recognises that their PC feature preferences vary so they’re offering five different superpowers for every gamer.

Vincent Lin, Associate Vice President, Global Product Marketing and Planning at Acer said: “In order to connect with our gaming audience, we needed to create content that showcases our innovative range of features but in a fun and engaging way. McCann Demand helped bring that vision to life with a creative approach that captures the essence of our products while driving awareness and engagement during a key sales period.”

The agency created The Predator Force, as a storytelling-driven concept where each product feature is personified as a unique character. The campaign launched across social media in time for the pre-festive season - a key sales period for the gaming industry – with a range of supporting assets, including digital banners and a comprehensive campaign playbook.

Flick Duncan, Managing Partner at McCann Demand, added: “We were thrilled to collaborate with Acer on this campaign. By focusing on building an immersive narrative, we were able to successfully highlight the stand-out features of the Predator Gaming range in a way that resonates with gamers.”