This professional campaign titled 'Sweetening the headlines' was published in Israel in December, 2013. It was created for the brand: Elite Sweets, by ad agency: Saatchi & Saatchi. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted almost 10 years ago.
Credits
Advertising Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
VP Creative Director: Nadav Pressman
VP Digital: Maayan Tirangel
VP Production: Dorit Gvili
VP Planning: Shai Nissenboim
Creative Director: Amir Ariely
Digital Creative Director: Oded Lavie
Copywriters: Eran Spanier, Tomer Gidron
Art director: Aia Bechor Kujnitzky
Account Group Head: Maya Salomon
Account Supervisor: Yogev Atoon
Account Executives: Shir Herman, Shirel Visalisky, Shiri Gershon
Planners: Roni Arison, Lora Goichman
Digital project manager: Gitit Sasson
Digital Studio manager: Danit Atia-Moshe
Development: Roy Zoaretz
Online Designers: Udi Dunayer, Michael Shelly, Moran Gamliel
Offline Studio manager: Yaron Keinan
Offline Designers: Nir Shaulian, Elina Shwartz
Social media Director: Amir Tal
Social media: Omry Levy, Aviv Melemed
Agency Producer: Alon Shmoelof
News-Room Producer: Oria Harel
Director: Eran (Shushu) Spanier
DOP: Ofer Ben-Yehuda
Music: Haim Weiss
Puppeteers: Micha Duman, Ariel Doron
Puppet Design: Maria Gurevich
Set Designer: Shlomi Shilinger
