Description
In sports everyone is looking for the formula to win. But there’s no secret: train harder, push harder, and sweat more.
We took that truth and turned it into the core idea of the campaign. Because every point won, also means fluids and electrolytes lost. And that’s where Gatorade's formula comes in: helping replenish what effort takes away.
This professional campaign titled 'Sweat is the formula' was published in Ecuador in August, 2026. It was created for the brand: Gatorade, by ad agencies: MullenLowe-Delta and MULLENLOWE DELTA. This Content, Digital, and Print media campaign is related to the Drinks (Non Alcoholic) and Sports industries and contains 3 media assets. It was submitted about 3 hours ago by Art Director: Roberto Echeverria of MullenLowe-Delta.
Credits
Advertising Agency: MullenLowe-Delta, Quito, Ecuador
General Creative Director: Jose Lizarzaburu
Chief Creative Officer: Marco Tapia
Creative Director: José Aguilar
Art Director: Roberto Echeverria
Art Director: Cristhian Ramirez
Copywriter: Hanns Behr
Account Executive: Melisa Obrien
