From plastic to paper: McDonald's Austria takes further steps in line with our sustainability strategy by replacing plastic straws and shake cups with recyclable paper. In time for the start of bathing season, we present a limited upcycled swimwear collection made with disused plastic straws.
This swimwear was handmade in Europe with disused McDonald's straws and recycled marine plastics.
This professional campaign titled 'Sustainability' was published in Austria in May, 2020. It was created for the brand: McDonald's, by ad agency: Virtue. This Experiential medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 3 years ago.