At last, somebody said it. Nowadays craft spirits and cocktails is all about pageantry, pomp and ritual and it has been going on for too long. Like, way too long. Savanna Cider, South Africa’s best loved cider, known for its witty and unapologetic commentary on South African culture, sticks it to the “ginaissance” with the launch of Savanna Jean. In contrast with the artisanal drinking culture, Savanna Jean is a ready-to-drink, crisp Juniper flavoured cider that requires no fuss but a lemon in the neck. As cleverly demonstrated in a sharp, keenly observed spot directed by Greg Grey of Romance Films.
This professional campaign titled 'Survivor' was published in South Africa in March, 2020. It was created for the brand: Savanna Cider, by ad agency: Grey. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 2 years ago.
Advertising Agency: GREY TEAM LIQUID, Johannesburg, South Africa
Chief Creative Officer: Fran Luckin
Creative Director: Steph Van Niekerk
Copywriter: Thokozani Khumalo
Art Director: Sifiso Nkabinde
Director: Greg Gray
Production House: Romance Cape Town