South Africa was very quick in implementing extreme lockdown measures to prevent the spread of Covid-19. With the sale of alcohol banned, bars closed, and gigs cancelled, lockdown, although absolutely necessary, is having a dramatic effect on the country’s comedy scene. It’s always been Savanna’s mission to support and nurture comedic talent, but they are ramping up their efforts in response to the times. The Savanna Virtual comedy Club offers a virtual stage from which the country’s comedians can minister to people at a time when they are craving connection, entertainment and yes, a good dose of humour.
The #SavannaVirtualComedyBar will consist of two elements – the weekly Bar Nights and Comedy Specials. The weekly Bar Night events, which will be hosted on Zoom, will allow people to connect with their friends and have a drink, while interacting with two comedian hosts or ‘barmen.’ Comedy Specials will be run every two weeks and will star nine different comics These will be shown on Savanna’s YouTube channel and will be streamed on Savanna’s social channels, @savannacider.
The first Weekly Bar Night will be held on Thursday 9 April and will feature some of SA’s biggest names in comedy as well as a bevy of newcomers.
This professional campaign titled 'Savanna Virtual Comedy Club' was published in South Africa in April, 2020. It was created for the brand: Savanna Cider, by ad agency: Grey. This Digital medium campaign is related to the Alcoholic Drinks and Public Interest, NGO industries and contains 3 media assets. It was submitted over 2 years ago.
Advertising Agency: Grey / Liquid South Africa, Johannesburg, South Africa
Chief Creative Officer: Fran Luckin
Executive Creative Director: Felix Kessel
Creative Director: Steph van Niekerk
Art Director: Seth Beukes, Sifiso Nkabinde, Muhammed Gangat
Copywriter: Thokozani Khumalo, Jeff Harvey
Head of Production: John Vlismas
Business Director: Jacqui Howard-Tripp
Account Manager: Lubba Ngonzo
Production Company: OGO Productions
Digital Creative Director: Kristoff Smit
UX: Lara Peters
Project Manager: Leezl Kaschula
Social Strategist: Zaahira Mahomed
Community Manager: Lungi Mdaki, Julius Hlungulu