ADVERTISING

Figlia

Feminine by nature

Agency: SuperUnion

Description

Figlia (meaning daughter in Italian) is a limited-edition batch of hand-crafted olive oil from Agricola Dargenio. The edition was inspired by the idea Feminine by Nature – which relates to both the product, how it’s made and the Agricola’s first female CEO. 300 unique bottles were created to evoke a sense of femininity and the beauty of individuality. Agricola Dargenio has been a family owned and operated farm for two generations. Emanuele Darrgenio began growing olives and producing extra virgin olive oil under the ‘Padré’ (father) label over 70 years ago before handing the reigns over to his sons, Giuseppe & Michele. 2019 saw the third generational handover - with Emanuele’s grand-daughter, Emanuela, taking helm of the business. Hand made in the same region, each of the 300 limited run bottles were individually hand thrown. The bottles were designed to evoke a feminine form, with each one being completely unique to reflect the beauty in individuality. Aside from a subtle stamp in the base, the bottles are purposefully left unadorned so they may be re-purposed. A series of illustrations that form the foundations of our visual language - these are inspired by the bottle design and make use of soft organic shapes to form delicate and minimal depictions of female faces. Like the bottles, the illustrations aim to celebrate the uniqueness of all things natural and come in a multitude of variations set around the same style and colour palette. To celebrate the change in leadership Agricola Dargenio, decided to launch a limited-edition brand of olive oil, Figlia (daughter).

This professional campaign titled 'Feminine by nature' was published in China in March, 2020. It was created for the brand: Figlia, by ad agency: SuperUnion. This Design medium campaign is related to the Food, Health, and House, Garden industries and contains 4 media assets. It was submitted almost 3 years ago by Director: Anna of Two Birds Communications.

Credits

Advertising Agency: Superunion, Hong Kong
Chief Creative Officer: Greg Quinton
Creative director: Andy Reynolds
Design director: Gianluca Crudele
Designer: Louisa Luk
Project Management: Euginia Chui
Production Management: Meghan Claridge
Ceramic artist: Salvatore Caraglia

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