Savanna Cider

Institute of Influence

Agency: Grey


These days influencers are a ubiquitous part of every marketing plan, including that of Savanna, South Africa’s most-loved cider. Known for its crisp, witty perspective on the ironies of South African life, it now turns that perspective on itself and its dependence on a new class of celebrity – famous not for skill or artistry, but for clout and likes. But what if influencing is an art form? With his tongue firmly in his cheek, Sello Maake ka-Ncube (Lion King), one of South Africa’s greatest living thespians, ‘brings the secret of the stage to your Instagram page’. Over four episodes he deftly teaches method acting techniques to some of the country’s top influencers. And it’s hilarious.

This professional campaign titled 'Institute of Influence' was published in South Africa in October, 2020. It was created for the brand: Savanna Cider, by ad agency: Grey. This Film medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted over 3 years ago.


Advertising Agency: GREY/ WPP Liquid, Johannesburg, South Africa
Production House: Darling Films


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