ADVERTISING

Savanna Cider

Institute of Influence

Agency: Grey

Description

These days influencers are a ubiquitous part of every marketing plan, including that of Savanna, South Africa’s most-loved cider. Known for its crisp, witty perspective on the ironies of South African life, it now turns that perspective on itself and its dependence on a new class of celebrity – famous not for skill or artistry, but for clout and likes. But what if influencing is an art form? With his tongue firmly in his cheek, Sello Maake ka-Ncube (Lion King), one of South Africa’s greatest living thespians, ‘brings the secret of the stage to your Instagram page’. Over four episodes he deftly teaches method acting techniques to some of the country’s top influencers. And it’s hilarious.

This professional campaign titled 'Institute of Influence' was published in South Africa in October, 2020. It was created for the brand: Savanna Cider, by ad agency: Grey. This Film medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted about 2 years ago.

Credits

Advertising Agency: GREY/ WPP Liquid, Johannesburg, South Africa
Production House: Darling Films

ADVERTISING

iStock Essentials

Historic Forsyth Fountain in Sav...

Artist: Motion Loop

iStock Signature

Africa. Sun inferior mirage. Afr...

Artist: Akurra

iStock Signature

group of african giraffes at sunset

Artist: GabyScheewe-Pfeil

iStock Essentials

Slow moiton Close-up magnificien...

Artist: MartinHarvey

iStock Signature

Paddy Rice. Agricultural Field

Artist: teekid

iStock Essentials

Time Lapse of the rising sun ove...

Artist: Smileus

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.