Society is taking action against the COVID-19 pandemic. Mundial Supermarket, as a leading brand in Rio de Janeiro, should do their part too. We turned the cover of the 400,000 Supermercados Mundial flyers into an action that promotes good attitudes. Instead of stamping offers on the cover booklet as usual, we created a new cover to be pull out and then posted in common areas of buildings and condominiums, and thus turning into a list of people willing to help their neighbours in a risk group. 400k supermarket flyers distributed. No extra investment at all. +48% increase on social media engagement. Thousands of impacted people.
This professional campaign titled 'Supermarket Aid Flyer' was published in Brazil in June, 2020. It was created for the brand: Mundial, by ad agency: 3AW Brasil. This Print medium campaign is related to the Public Interest, NGO and Retail Services industries and contains 3 media assets. It was submitted about 3 years ago by Copy: Guilherme Haas of Binder.
Advertising Agency: 3AW Brasil, Rio de Janeiro, Brazil
Creative VP: Henrique Carvalho
Creative Director: Pedro Portugal
Copywriter: Guilherme Haas, Pedro Portugal
Art Director: Roger Alves
Account Director: Mirella Schuch