Sunlight Home is Canada

Agency: Juniper Park\TBWA


SUNLIGHT has launched a touching campaign that breaks away from the category norms of formulation and scientific claims to tell a more personal story. The campaign, which demonstrates how SUNLIGHT products help Canadians focus on what is really important to them, was created in collaboration with Toronto-based creative agency, Juniper Park\TBWA. The spot showcases the omnipresent human side of household chores. It centres around a Nigerian family – children helping their parents and doing homework, and a father applying for jobs. At first, he is unsuccessful and worried about providing for his family. However, he later arrives home to happily announce that he starts his new job on Monday. As the family celebrates, it is revealed that they are not in fact in their native land, but rather in Canada, where they have moved to start a new life. The spot ends with a reminder that SUNLIGHT has been taking care of the little things for over a century, so that families can concentrate on the big things, “like making a new country, a home”.

This professional campaign titled 'Sunlight Home is Canada' was published in Canada in August, 2022. It was created by ad agency: Juniper Park\TBWA. This Digital and Film media campaign is related to the Household Products industry and contains 1 media asset. It was submitted over 1 year ago by Snr Communications Manager: Savanah of Juniper Park\TBWA.


Juniper Park\TBWA
David Toto – President
Jamie Kerr – Senior Account Director
Bairavi Sripalan – Account Executive
Neil Walker-Wells – Group Creative Director
Andre Bell – Associate Creative Director
Katie Lea – Art Director
Jesse Brook – Producer

Mindcastle (Danielle Krieger + Casey Warren) – Directors
Kristofer Bonnell - DP
Chris Hutsul – Executive Producer
Katy Maravala – Line Producer

Outsider Editorial
Alison Gordon – Editor
Kelsey Dale-McGrath – Assistant Editor
Kayan Choi – Senior Producer
Kristine Anzlinger – Executive Producer

The Vanity
Andrew Exworth – Colour
Kaelem Cahill – Online
Stephanie Pennington – Producer

Oso Audio
Harry Knazan – Creative Director/Voice Director
Lauren Dobbie – Producer
Sound Design – Leo Hicks and Dylan Groff
Engineer – Dylan Groff
Original Music – Oso Audio
Vocals Composed and Performed by Zenesoul

Second Cup
Nissan Canada


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