Arçelik VitaminZone preserves vitamins in fruits and vegetables by imitating daylight cycle of the sun in the fridge. We used visuals of fruit sections to represent the relation between the sun and a healthy fruit.
This professional campaign titled 'Sun within the fridge' was published in Turkey in September, 2020. It was created for the brand: Arçelik, by ad agency: Havas. This Print medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted almost 2 years ago by Art Director: Burak Gurses of Havas Istanbul.
Advertising Agency: Havas Istanbul, Istanbul, Turkey
Chief Creative Officer: Ergin Binyıldız
Executive Creative Director: Volkan Dalkılıç
Creative Group Head: Mustafa Gülsen
Creative Group Head: Eray Hökelek
Art Director: Burak Gürses
Copywriter: Ümit Açıkdilli
Retouch: Kübra Okal
Account Director: Birol Ecevit
Account Supervisor: Yiğit Uysal
Account Executive: Ecenur Karaaslan
Graphic Operator: Barış Köprülü