Arçelik Ultra Hygiene Series Inverter Air Conditioner has a silent mood option which works under 15 decibels.
This is a distinguishing feature in Turkey’s air condition market. To highlight this feature, we combined the appearance of the air conditioner’s air outlet with a blank music note line.
This professional campaign titled 'Ultra Quiet' was published in Turkey in September, 2021. It was created for the brand: Arçelik, by ad agency: Havas. This Print medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 1 year ago by Art Director: Burak Gurses of Havas Istanbul.
Advertising Agency: Havas Istanbul, Istanbul, Turkey
Chief Creative Officer: Ergin Binyıldız
Executive Creative Director: Volkan Dalkılıç
Creative Group Head: Eray Hökelek
Art Director: Burak Gürses
Copywriter: Eren Altuniş
Group Account Director: Birol Ecevit
Account Director: Yiğit Uysal
Account Executive: Ecenur Karaaslan
Account Executive: Beril Ermeral