In Turkey, especially in big cities like Istanbul, Izmir and Ankara, the houses are getting smaller and kitchens are built as open kitchens because of the urban gentrification trend. This new trend makes Turkish people, who love to cook fish, lamb meat and food with garlic, are more sensitive about the smell in the house while cooking. Thus, using a powerful cooker hood is getting more and more important for the consumer. As Arçelik, the leading white goods brand of Turkey, we aimed to prove the power of our cooker hoods in an unusual way.
This professional campaign titled 'Arcelik Range Hoods - Garlic, Arcelik Range Hoods - Lamb,...' was published in Turkey in July, 2017. It was created for the brand: Arçelik, by ad agency: Y&R. This Print medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted over 4 years ago.
Advertising Agency: Y&R, Istanbul, Turkey
Executive Creative Director: Ayşe Aydın Erdoğan
Creative Director: Mehmet Güney
Creative Group Head: Mustafa Özmal
Art Director: Uğur Say
Copywriter: Can Arabacılar