Sun Cover

The summer sun doesn't damage everything at once. It does it gradually.
In places where the sun is part of everyday life, covering a parked car during the summer is a familiar habit. Constant UV exposure gradually fades its paint, ages its finish and leaves its mark over time.
Our skin is exposed to that same sun every single day.
Drawing a simple parallel between the way we protect our cars and the way we should protect our skin, the campaign reminds us that sunscreen isn't only about today's sunburn. It's about preventing tomorrow's signs of ageing and protecting what we want to last.
For Thank You Farmer, sun protection becomes an act of preservation.