Cricket Wireless

People who come to Cricket, stay with Cricket

Agency: Argonaut


Determined as ever to emphasize the “People” in their tagline, “People who come to Cricket, stay with Cricket,” Cricket Wireless has amped up the customer testimonial approach they first introduced in their ad campaigns last August, employing new ways to make real Cricket users the faces of their advertising efforts. In their latest campaign, the wireless brand introduces a stage star, a startup founder and a tech-savvy digital nomad, all of whom sing different praises for Cricket as existing customers.

To mount the campaign, Cricket once again teamed with creative agency ARGONAUT, who brought the campaign spots to life, aided with the research and casting of customers and seamlessly incorporated Cricket’s animated characters into the spots.

Keeping real customers in the spotlight
Working with Cricket, ARGONAUT grounded its creative work in seeking out real, diverse users via a variety of sources, including a database in which Cricket customers could submit themselves for campaign consideration. The work was built from there, developing unique spots catered to the users’ personalities and professions. Christine, for example, depends on Cricket’s service backstage as a performer and director, while Michele, a startup founder of an app company, sums up Cricket in two words: reliable and affordable.

John, meanwhile, is a huge fan of Cricket’s 5G hotspot, which allows the founder and creative director of biotech design agency Orrbitt to run his business and lead his teams from anywhere – even a remote beach where he parks his RV, as shown in the campaign’s hero spot. As ever, with each campaign film, ARGONAUT finds inventive ways to integrate Cricket’s characters, whether they’re introducing the customers or interacting with them “on site.”

This professional campaign titled 'People who come to Cricket, stay with Cricket' was published in United States in February, 2023. It was created for the brand: Cricket Wireless, by ad agency: Argonaut. This Integrated medium campaign is related to the Electronics, Technology industry and contains 4 media assets. It was submitted over 1 year ago.


Cricket Wireless

John Dwyer - President - AT&T Prepaid & Cricket Wireless

Tony Mokry - Vice President & Chief Marketing Officer

Cindy Rozier - Assistant VP Marketing, Brand, Advertising & Sponsorships

Erin Bishop - Lead Advertising Manager

Carter Robinson - Lead Advertising Manager

Bobby Shively - Lead Advertising Manager


Hunter Hindman - Chief Creative Officer

Katie Miller - Chief Marketing Officer

Hemant Jain - Executive Creative Director

Phil Van Buren - Creative Director

Austin O’Connor - Creative Director

Chris Kessler - Associate Creative Director

Sean Grimes - Associate Creative Director

Chelsea Martin - Senior Brand Strategist

Hillary Fink - Connections Planning Director

Sarah Rubel - Senior Social Strategist

Tristan Besse - Group Brand Director

Molly Brasser - Brand Director

Katherine Berchtold - Brand Supervisor

Garrett Brewer - Brand Manager

Jon Drawbaugh - Head of Production

Abbey Park - Executive Producer

Tashia Neuhaus- Senior Integrated Producer

Jeff Smith - Integrated Producer


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