Description
Determined as ever to emphasize the “People” in their tagline, “People who come to Cricket, stay with Cricket,” Cricket Wireless has amped up the customer testimonial approach they first introduced in their ad campaigns last August, employing new ways to make real Cricket users the faces of their advertising efforts. In their latest campaign, the wireless brand introduces a stage star, a startup founder and a tech-savvy digital nomad, all of whom sing different praises for Cricket as existing customers.
To mount the campaign, Cricket once again teamed with creative agency ARGONAUT, who brought the campaign spots to life, aided with the research and casting of customers and seamlessly incorporated Cricket’s animated characters into the spots.
Keeping real customers in the spotlight
Working with Cricket, ARGONAUT grounded its creative work in seeking out real, diverse users via a variety of sources, including a database in which Cricket customers could submit themselves for campaign consideration. The work was built from there, developing unique spots catered to the users’ personalities and professions. Christine, for example, depends on Cricket’s service backstage as a performer and director, while Michele, a startup founder of an app company, sums up Cricket in two words: reliable and affordable.
John, meanwhile, is a huge fan of Cricket’s 5G hotspot, which allows the founder and creative director of biotech design agency Orrbitt to run his business and lead his teams from anywhere – even a remote beach where he parks his RV, as shown in the campaign’s hero spot. As ever, with each campaign film, ARGONAUT finds inventive ways to integrate Cricket’s characters, whether they’re introducing the customers or interacting with them “on site.”
This professional campaign titled 'People who come to Cricket, stay with Cricket' was published in United States in February, 2023. It was created for the brand: Cricket Wireless, by ad agency: Argonaut. This Integrated medium campaign is related to the Electronics, Technology industry and contains 4 media assets. It was submitted 4 months ago.
Credits
Cricket Wireless
John Dwyer - President - AT&T Prepaid & Cricket Wireless
Tony Mokry - Vice President & Chief Marketing Officer
Cindy Rozier - Assistant VP Marketing, Brand, Advertising & Sponsorships
Erin Bishop - Lead Advertising Manager
Carter Robinson - Lead Advertising Manager
Bobby Shively - Lead Advertising Manager
ARGONAUT
Hunter Hindman - Chief Creative Officer
Katie Miller - Chief Marketing Officer
Hemant Jain - Executive Creative Director
Phil Van Buren - Creative Director
Austin O’Connor - Creative Director
Chris Kessler - Associate Creative Director
Sean Grimes - Associate Creative Director
Chelsea Martin - Senior Brand Strategist
Hillary Fink - Connections Planning Director
Sarah Rubel - Senior Social Strategist
Tristan Besse - Group Brand Director
Molly Brasser - Brand Director
Katherine Berchtold - Brand Supervisor
Garrett Brewer - Brand Manager
Jon Drawbaugh - Head of Production
Abbey Park - Executive Producer
Tashia Neuhaus- Senior Integrated Producer
Jeff Smith - Integrated Producer
