Summer 2026: Catch the Parisian Wave
Description
This summer, the Parisienne responds to the call of the open sea. She leaves the effervescence of the city for the coast, drawn in by the rhythm of lapping waves and the dazzling sunlight. She’s bound for the ocean, where board sports carve a way of life that’s free and instinctive. Here, surfing extends beyond the water; it embodies a frame of mind, a joyful energy infusing each gesture and silhouette.
Surfing the Waves of Style
Barefoot on the sand with a surfboard under her arm, the Parisienne steps onto the beach like she’s stepping into summer: with a light heart. Her free spirit is reflected in her look. The silhouettes from the Summer 2026 collection are swept up in the spray, with airy shapes and unrestrictive materials. Catch the Parisian Wave swells to more than a concept; it’s an impulse, a way of surrendering to free-moving style. A fluid energy, between radiant relaxation and intentional elegance.
Between Natural Radiance and the Artisanal
The materials flow together naturally: ethereal linen, light cotton, summer tweed, shaded stripes, checks and Madras motifs inspired by surfer shirts. The palette scintillates with solar hues: Rainbow, Shrimp, Sunset, Mint, Desert, like golden hour. The silhouettes are loose and flowing, punctuated by delicate gathers or bamboo details in raw wood, between strapless dresses, bralettes and sports-chic cuts. For accessories, artisanal crafts shine with personality. A raffia Le Roseau, handmade by the artisans of Madagascan NGO Anaka, celebrates the beauty of natural materials. A cotton Le Pliage tote, with the Longchamp horse galloping over the waves, becomes an essential for your summer days. Re-Play revisits the surfer bag in a practical urbanite style, and Épure – compact like a surfer’s balm – is worn like a seasonal pendant. Each piece tells a story of freedom, movement and expertise, a wardrobe designed to accompany summer from sunrise to the last golden rays.
This professional campaign titled 'Summer 2026: Catch the Parisian Wave' was published in France in February, 2026. It was created for the brand: Longchamp, . This 360° medium campaign is related to the Fashion industry and contains 187 media assets. It was submitted 1 day ago.
Credits
Production Company: Brachfeld, Paris, France
Photographer: Theo Wenner, Dan Martensen, Guillaume Sanner, Kim Hee June
Videographer: Audrey Janssens, Wandy Sinesi-Giusti, Hyunseol Cho
Set Designer: Julia Wagner, Raf Medeiros, Kwon Do Hyeong
Stylist: Fanny Ourevitch, Song Hwajeong
Hair: Louis Ghewy, Hye Young Lee
Make-up: Petros Petrohilos, Lee Nakyeum
Models: Felice Nova Noordhoff, Kim Sejeong, Steffi Cook, Akari Higashi, Liva Borre Jespersen, Leah Simon, Rayssa Ricardo