The Buttler Sweepstakes

Liquid Death and goodwipes Join Forces to Launch Limited-Edition Flushable Wipes, Available Exclusively at Walmart

Liquid Death turned healthy beverages into a cultural movement. goodwipes has spent more than a decade modernizing the most overlooked room in the house with its mission of revolutionizing the restroom routine.

Now, the brands are joining forces to bring that same energy to the bathroom by launching one of the most unexpected brand collaborations of the summer: a limited-edition pack of flushable wipes, inspired by Liquid Death's sCREAM Soda.

Negotiated by partnership agency SonderCo, the collaboration goes beyond a licensing deal, with the brands reformulating goodwipes' signature product, infusing the flushable wipes with Liquid Death's Mountain Water and sCREAM Soda scent, along with goodwipes' gentle, skin-loving ingredients like aloe and vitamin E, to bring Liquid Death's signature edge to the beauty-and-booty-care world.

Both brands have built loyal followings by bringing personality, innovation, and premium experiences to categories that traditionally lack all three. Rooted in a shared "Death to Dry" philosophy—whether that's dry mouths, dry wiping, or dry standards—the partnership extends Liquid Death and goodwipes' approach into personal care by creating a product fans can actually use.

The partnership comes to life through "The Buttler Sweepstakes," giving one lucky consumer the chance to win their own butt-wiping VIP service: a fully trained, live-in Buttler who will personally wipe their butt using Liquid Death x goodwipes sCREAM Soda wipes.

The Sweepstakes launches alongside a brand film going live across Liquid Death and goodwipes' social channels on August 11. Featuring a tuxedo-clad “Buttler” who does nothing but wipe your butt, the comedic spot was co-ideated by both brands and produced in-house by Liquid Death, produced in the style of an SNL Happy Fun Ball parody, sending up the over-the-top infomercials of the category it's spoofing. The competition will run through August 31 (goodwipes.com/buttler).

“We believe hydration shouldn't stop at your mouth. Combining goodwipes premium wipes with our 100% real Mountain Water and the scent of one of our most popular soda-flavor sparkling waters should make anyone feel #1 at #2, whether you have a live-in Buttler or not,” said Andy Pearson, Liquid Death VP of Creative.

Meredith Diehn, SVP Marketing at goodwipes, added: “Consumers deserve better than dry, outdated experiences. From what you drink to how you wipe, the standard has always been too low, so we’ve joined forces with a brand who shares our ambition to disrupt the status quo, to help people truly upgrade their restroom routine. Made with real Liquid Death Mountain Water, aloe, and vitamin E, these wipes bring premium ingredients and a skincare-inspired approach to one of the most overlooked categories in personal care. This collab was always destined to happen—it just needed the right excuse, the right product, and one exceptionally classy 'Buttler.’”

The limited-edition wipes launch exclusively in more than 4,000 Walmart stores nationwide on August 10 and will be available through January 2027.