Description
Independent creative agency The Reactor has launched a refreshingly honest new campaign for Cycology Gear, celebrating the raw, unfiltered reality of life on two wheels.
Titled “Style in Motion,” the campaign trades the glossy, high-performance clichés of cycling ads for something far more relatable: the moments that truly define a ride. From that first pre-dawn pedal stroke to the post-ride flat white, and yes, even the inevitable “bush wee,” it’s a love letter to the rituals, friendships, and small indignities that make cycling what it is.
This professional campaign titled 'Style in Motion' was published in Australia in October, 2025. It was created for the brand: Cyclogy, by ad agency: The Reactor. This Digital, Integrated, and Print media campaign is related to the Fashion, Fitness, and Sportswear industries and contains 10 media assets. It was submitted about 2 months ago.
Credits
Client - Cycology
Marketing Manager - Matt Bumbacha
Advertising Agency - The Reactor, Melbourne Australia
Creative Director - Nick Brown
Director / Photographer - Tim Swallow
DOP - Jordy Simpson
Digital Operator - Jeremiah Wolf
1st AD - Gus King
1st Assistant - Mitch Parry
Editor & Colourist - Ivan Lentell
Catering - Shelter Lennox
Production Agency - flintproductions, Sydney Australia
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