Hero Spot - 15 seconds
6 second countdown - Perfect Pairing
6 second countdown - Too Sweet to Share
6 second countdown - Whispers of Whipped Cream
Description
Here is the creative for Gay Lea Foods Co-operative Limited’s newest product launch: chocolate whipped cream!
The inspiration behind the spot was to illustrate how sweet things can be integrated in one’s everyday life simply - because treating yourself doesn’t need candlelight and couture, just a spoon and a can!
Everything from the set location to the outfits screamed luxury; we open in a lavish living room of an apartment with orchestral music playing in the background. We cut to between dreamy, soft-focused, slow-panning shots of our lead actress draped elegantly on a chaise lounge. We see the elegance of the room, her dress, hair, and earrings.
Then, we cut to her in her real kitchen, a less extravagant but still aspirational room. She’s now wearing trendy athleisure wear, she's still holding the spoon and can, and we see her enjoy the treat. The contrast between the high fashion “treat for the senses” scenes and the relaxed kitchen scene underscores that sweet indulgence doesn’t need to be grandiose or fancy, it’s for everyday moments, and those moments are the kind we can’t wait to return to.
This professional campaign titled 'Simply Sweet' was published in Canada in October, 2025. It was created for the brand: Gay Lea Foods Co-operative Limited, by ad agency: FUSE Create. This Content, Digital, and Film media campaign is related to the Confectionery, Snacks and Food industries and contains 4 media assets. It was submitted about 2 months ago by Marketing & PR Manager: Vanessa of FUSE Create.
Credits
Advertising Agency: FUSE Create
SVP, Senior Creative Director: Steve Miller
Creative Director: Linda Carte
SVP, Head of Strategy: Jon Crowley
Group Strategy Director: Jacquie Kostuk
Copywriter: Mike Furlong
Art Director: Lia MacLeod
Art Director: Patrick Carter
Group Account Director: Lindsay Ditkofsky
Account Supervisor: Marteen Sevier
VP, Head of Production: Anthony Mayes
Producer: Terra Stephen
PRODUCTION
Fela
Executive Producer: Taj Critchlow
Executive Producer: Fuliane Petikyan
Chief Operating Officer: Dean Rosen
Head of Production: Amir Karimi
Director: Emma Higgins
Producer - Mikayla Fasullo
DP: Antoine Ryan
PM: Trevor Evoy
1st AD: Sarah Krevetz
Coordinator: Bisharo Farah
POST-PRODUCTION
Edit House - Nimiopere
Editor - Leah Lalich
Assistant Editor - Dylan Reymer
EP - Jenna Edwards
Grayson Music
Music Director: Ali Willa Milner
Session Director: Lowell Sostomi
Audio Engineer: Aaron McCourt
Sound Design: Matt Fasullo
Music Supervisor: Rich Hamilton
Senior Producer: Clare McGonigle
VFX Artist: Lauren Rempel
EP: Morgan Campbell
Colourist: Ana Escorse
MEDIA
True Media
CLIENT
Senior Director: Erin Maiter
Senior Brand Manager: Seema Varughese
Brand Manager: Monika Glasson
VP, Commercial Capabilities and Marketing: Sara Abe
