Stuck in Consultancy - “I AI”

Agency: GUT Buenos Aires


“I AI”: Globant’s New Commercial of the saga “Stuck in Consultancy” Playfully Pokes Fun at AI Trendiness, Highlighting the Track Record of the Company

The new commercial, which was developed by the creative agency GUT, lays out—with sarcasm—how these days, many consultancies are trying to keep up with the AI trend. It highlights the importance of Globant's deep expertise in bringing together Artificial and Human Intelligence to deliver unique and innovative solutions.

Globant, a digitally native company focused on reinventing businesses through innovative technological solutions, announced today the launch of “I AI”, its new commercial from the “Stuck in Consultancy” saga. Developed together with the agency GUT Buenos Aires, the ad uses sarcasm to expose consultancies that want to quickly jump into the AI world.

AI is generating a vital revolution—transforming the present and future of business and our daily life. It has already proven its power to reinvent organizations and industries positively while increasing their human capacity. With vast expertise in developing digital experiences and delivering AI-based solutions, Globant cleverly employs humor in this commercial to talk about this trend and emphasizes the importance of bringing together the best of Artificial and Human Intelligence to become the most innovative partner.

This professional campaign titled 'Stuck in Consultancy - “I AI”' was published in Argentina and United States in May, 2023. It was created for the brand: Globant, by ad agency: GUT Buenos Aires. This Integrated medium campaign is related to the Professional Services industry and contains 3 media assets. It was submitted 4 months ago.


Agency: GUT Buenos Aires
Client: Globant
Product: Globant
Campaign: Stuck in Consultancy
Film: Here
Territory: Global
Launch date: May 2023

Founder: Gastón Bigio
CCO & Partner: Joaquín Cubría
ECD & Partner: Ramiro Gamallo / Matias Lafalla
ECD: Laura Rapela / Diego Fernández Posada/Juan Pablo Lufrano
Managing Director: Paula Medina Rivero
CD: Gastón Gual
CD: Alex Romero
Creative Copywriter: Haroldo Moreira
Art Director: Julian Amarillo
Group Account Director: Meme Traverso Lizarraga
International Account Supervisor: Bernardita Musa
Head of Production: Florencia Albizzati
Agency Producer: Mariana Jauregui
Creative Manager: Paula Akel
Head of Design: Rosario Muñoz
CSO: Javier Quintero
Head of Digital & Data: Ezequiel Gori Nastasi
Social Strategist: Gonzalo Paz

Production Company: Rebolucion
Director: Luis Gerard
CEO: Ezequiel Ortiz
Executive Producer: Pilar Capurro
Producer: Cecilia Cárdenes
DOP: Javier Juliá
Post Production coordinator: Mariano Olivari
Color grading: Armaleo
Editor: Jerónimo Pérez
VFX: Da8
Mix and Sound Design: Porta Estudio

Client Representatives:
Chief Brand Officer: Wanda Weigert
EVP, Global Marketing: Todd Krugman
Global Marketing Strategy: Emiliano Horcada
Campaign Manager: Ivanna Giménez

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