Cricket Wireless

Stress Less, Smile More

Agency: Argonaut


Cricket Wireless is inviting people to destress at their desks with its first ever playable ad created in collaboration with ARGONAUT, featuring two members of Cricket’s crew of lovable characters.

Reminiscent of the old 8-bit games you might remember from childhood, “Destination: Destress”, features two Cricket characters, Miles, and Lucy, as they embark on a journey to vacation through a cityscape dotted with unobtrusive in-game Cricket billboard ads.

Players will take control of Miles, and jump over cones to meet his friend Lucy for some well deserved rest and relaxation, with the game ending if Miles hits a cone or other obstacle. Players will be able to share a screenshot of their high score with friends as they aim to get the furthest on Destination: Destress.

“Destination: Destress” was designed to be highly customizable, with the backgrounds and characters able to be swapped out for seasonal or holiday assets.

The game will appear as a banner ad on a variety of desktop sites and mobile apps, including,,, and more. It will eventually live on the Cricket Wireless website.

This professional campaign titled 'Stress Less, Smile More' was published in United States in March, 2023. It was created for the brand: Cricket Wireless, by ad agency: Argonaut. This Integrated medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted 3 months ago.


Cricket Wireless

John Dwyer - President - AT&T Prepaid & Cricket Wireless

Tony Mokry - Vice President & Chief Marketing Officer

Cindy Rozier - Assistant VP Marketing, Brand, Advertising & Sponsorships

Erin Bishop - Lead Advertising Manager

Carter Robinson - Lead Advertising Manager

Bobby Shively - Lead Advertising Manager


Hunter Hindman - Chief Creative Officer

Katie Miller - Chief Marketing Officer

Hemant Anant Jain - Executive Creative Director

Jes Vallee - Associate Creative Director

Lara Kesler - Associate Creative Director

Chelsea Martin - Senior Strategist

Hillary Fink - Connections Planning Director

Tristan Besse - Head of Brand Management

Molly Brasser - Brand Director

Garrett Brewer - Brand Manager

Jon Drawbaugh - Head of Production

Abbey Park - Executive Producer

Danielle Wright - Digital Integrated Producer

OS Studios:

John Higgins, CEO

Tina Grindol, Head of Strategy

Camille Bryant, Account Director

Sophie Artemigi, Game designer and developer


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