It is a campaign that highlights the main characteristics IKEA, as it is characterized by uncluttered furniture that maintains the distribution of the living space, offering maximum freedom and comfort to the user.
The campaign targeted two different audiences: those who already use IKEA and those who needed to switch to IKEA furniture in order to experience more comfort and flexibility in their homes.
This student campaign titled 'Free Home ... Free Spirit' was published in Egypt in March, 2023. It was created for the brand: IKEA, by ad school: Faculty of Applied Arts. This OOH Outdoor medium campaign is related to the Household Products and Other industries and contains 6 media assets. It was submitted 12 months ago by Graphic designer: Eman Naguib.
Advertising Agency (School): faculty of applied art , helwan university , egypt
Production Company: Ikea , Egypt
Art Director: dr/ Mohamed ardash
Copywriter: Eman Naguib
graphic designer : Eman naguib