Description
In Peru, BASA is one of the leaders in plastics for the home, but it also has a very important line aimed at entrepreneurs. Therefore, in the context of Entrepreneur's Day, we decided to create a print campaign in which we played with our own name. "BASA" in Spanish sounds like "Vas a" or "you are going to" in English. Taking advantage of this phonetic coincidence, we created a series of situations and harangue phrases for our community of entrepreneurs.
This professional campaign titled 'Street entrepeneurs' was published in Peru in October, 2024. It was created for the brand: Basa, by ad agency: Always On. This Digital and Print media campaign is related to the Other industry and contains 3 media assets. It was submitted about 1 year ago.
Credits
Advertising Agency: AlwaysOn
Art Director: Santiago Yauyo / Charlie Acosta
DGC: Javier Jerí
Copywriter: Jose Ruis / Javier Jerí
Photographer: Diego Cieza / Pepe Marchena
