A company called Personiva has developed an engaging technology which allows users to star in an ad by simply uploading a photo. Levi’s is using this technology on their site for the “Straight Walk” ad. Users can then share or blog their creation and choose their own ending.
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Illustrator, Photographer Or Other Additional Credits: Benoit Delhomme (Director Of Photography)
This professional campaign titled 'Straight walk' was published on December 01, 2006. It was created for the brand: Levi's, by ad agency: BBH. This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 16 years ago.
Advertising Agency: BBH, New York, USA
Creative Director: Thomas Hayo, ((Kevin Roddy – Ecd))
Art Director: Nick Klinkert
Copywriter: Tom Kraemer