Aston Manor Cider, makers of Crumpton Oaks cider, is taking to TV for the first time with an animated advert and original soundtrack to disrupt the cider category.
Straight Outta Crumpton – a new take on N.W.A’s iconic track “Straight Outta Compton” – has been written and produced by McCann Birmingham to tell the story of Crumpton Oaks and how their cider is produced. The animation and soundtrack pay homage to the music, whilst highlighting product truths in a fun and engaging way.
The campaign will be on TV throughout July and includes VOD, OOH, radio, social media and Spotify activation.
Adam Bodfish, Executive Creative Director at McCann Birmingham, said: “We wanted to create standout from category norms – orchards, apple picking, rolling countryside. And as Crumpton is a little different, we wanted to tell their story in a different way. With humour, wit and of course, music.”
Calli O’Brien, Head of Marketing at Aston Manor Cider, said: “We’re really excited to be unveiling our first TV advert and raising awareness of our flagship cider brand.
“Crumpton Oaks is a brilliant, award-winning cider, but we have a brand awareness challenge. We needed to work smartly to make Crumpton Oaks famous, quickly. The brief into McCann Birmingham challenged them to be brave, to be bold. It was now or never, and they have 1000% delivered on this.”
This professional campaign titled 'Straight Outta Crumpton' was published in United Kingdom in July, 2022. It was created for the brand: Aston Manor, by ad agency: McCann. This 360° and Integrated media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 1 year ago by Communications: Megan Coulson of McCann Central.
Executive Creative Director: Adam Bodfish
Creative Director: Chris Robertson
Senior copywriter: Tim Jarvis
Designer: Michael Greenhalgh
Producer: Connor Owen
Head of Integrated Production: Clair Dawkes
Head of post-production: Steve Cumberland
Animation Studio: Rave Growl
Executive Producer: Vanessa Carrara
Director: Ruan Vermeulen