Aston Manor Frosty Jack's

Crack open the unexpected

Agency: McCann Birmingham


Aston Manor Cider and McCann Birmingham have unveiled Frosty Jack’s first-ever TV advert, which encourages customers to Crack Open the Unexpected with Frosty Jack’s. The tongue-in-cheek advert will form part of a wider multi-channel marketing campaign across the UK.

Injecting both fun and personality into the cider category, the campaign features the world’s “most famous” Z-list celebrity hand model – Hans Handerson. It tracks the former hand actor reliving his glory days and showing off some of his iconic moves while promoting Frosty Jack’s. The cider brand’s choice to skip the costly celeb endorsements means continued savings for customers.

This professional campaign titled 'Crack open the unexpected' was published in United Kingdom in May, 2023. It was created for the brands: Aston Manor and Frosty Jack's, by ad agency: McCann Birmingham. This Digital and Integrated media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 4 months ago by Communications: Megan Coulson of McCann Central.


Advertising Agency: McCann Birmingham
Media Agency: UM Birmingham
Production Company: Citizen Films
Executive Creative Director: Adam Bodfish
Senior Art Director: Duncan Bancroft
Copywriter: Leon Deeming
Managing Partner: Joe Cronin
Account Director: Sylvie Pender
Account Director: Charlotte Spafford
Account Manager: Matthew Allen
Account Manager: Isabel Lloyd
Account Executive: Scott McKend
Producer: Connor Owen
Director: Rollo Hollins
Head of Marketing: Calli O'Brien
Brand Manager: Grace Anthony
Brand Manager: Katie Walker


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