Ulyanovsk — is an amazing city with very picturesque views. It is situated on the bank of the Volga river. Every year the coastal territory is becoming more trashed with the litter that the visitors throw out in big amounts.
News portal called ULPRESSA tried numerous times to draw attention to this issue, but they didn't succeed. So we decided to take action.
Early in the morning we collected all the trash in pathoanatomical bags in one of the most popular places among our citizens. With a barricade tape we cordoned off the crime place, the crime against nature. In each pathoanatomical bag we put a leaflet with a short description of our action.
This professional campaign titled 'Stop Killing Nature' was published in Russia in October, 2018. It was created for the brand: Ulpressa.ru, by ad agency: Creative Gang. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: Creative Gang, Ulyanovsk, Russia
Creative Director: Max Besov
Art Director: Mike Kolesov