ADVERTISING

Metro

Captcha Against Fake News

Agency: Artplan

Description

Fake news has become a major issue worldwide. It’s capable of driving nations’ political paths and influencing elections. And to help fight this phenomenon, Brazilian agency Artplan and Metro Newspaper turned to technology. We all know captcha, that tool designed to check if you are a robot. But, at Metro’s website, it was redesigned. Instead of selecting random images, the user must select which image has a piece of fake news. After the answer, a brief explanation with the true fact appears and the user can move on to comment. Every day, a different piece of fake news was shown, keeping readers up-to-date. In order to use the tool, just access metrojornal.com.br e comment on any news.

This professional campaign titled 'Captcha Against Fake News' was published in Brazil in May, 2019. It was created for the brand: Metro, by ad agency: Artplan. This Experiential medium campaign is related to the Media industry and contains 1 media asset. It was submitted about 3 years ago.

Credits

Advertising Agency: Artplan, São Paulo, Brazil
Creative Director: Zico Farina, Marcos Abrucio
Art Director: Ary Nogueira
Copywriter: Rafael Pascarella
Customer Relation Management: Luiz Villano
Production Management: Clariana Regiani
RTVC: Karoline Justino, Patricia Oliva
Production: Bruno Werner
Customer Approval: Cláudio Bianchini, Luiz Rivoiro
Producer: Bossa Nova Films
Director of scene: Chico Gomes
Executive Producer: Eduardo Tibiriça, Sandra Othon
Assembly and Finish: Sefora Rios / Pluma
Production Coordination: Valquiria Pacheco
Customer Relation: Dani Harriz, Kiska Kaysel
Sound Production: Cabaret

ADVERTISING

iStock Essentials

Front cabin view of driverless m...

Artist: Kristina Kokhanova

iStock Signature

Time lapse of Flatiron Building,...

Artist: Tzido

iStock Signature

Subway Train Sunset

Artist: zxvisual

iStock Essentials

Black African man with mask in t...

Artist: bo1982

iStock Signature

Distant view on Downtown Brookly...

Artist: Alex Potemkin

iStock Essentials

Commuter Crowd Of People in Unde...

Artist: YuriFineart

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.