Take The Next Step

Agencies: Machine_ Publicis


The moments that matter, the big ones, the memorable moments, can’t happen without the small steps along the way. That’s the premise of this TVC by Visa for AFCON 2023 as the paths of two individuals cross.

As official sponsor of the 2023 AFCON (Africa Cup of Nations) in Cote d’Ivoire, the biennial football tournament that decides who is the continent’s powerhouse, Visa wanted to show that they can be part of the journey of making those small steps happen.

The TVC was flighted during the 2023 AFCON football tournament that kicked off on 13 January 2024.

This professional campaign titled 'Take The Next Step' was published in Ivory Coast, Nigeria, and South Africa in January, 2024. It was created for the brand: Visa, by ad agencies: Machine_ and Publicis. This Film medium campaign is related to the Finance, Music, and Sports industries and contains 1 media asset. It was submitted about 2 months ago by Executive Creative Director: Jabulani Sigege of Machine_.


Adverting Agency: Machine_, South Africa

Client: Visa
Senior Director Brand and Experiential: Leen Fakhreddin
Senior Director Head of Marketing: Zeyad Davids
Marketing Director: Seun Adaramola

Copywriter: Thato Mogale
Creative Director: Nkululeko Vilakazi
Senior Art Director: Mantwa Toka
Executive Creative Director: Jabulani Sigege
Managing Director: Lindsey Rayner
Business Unit Director: Janine Wessels
Producer: Lerato Monyela

Production Company: Egg Films
Director: Lebogang Rasethaba
Executive Producer: Colin Howard
Producer: Lisa Gardner
1st AD: Barry Van Niekerk
Art Director: Arnold Dudley Oldknow
DOP: Charles Blofield

Post Facility: Syndicate
Offline Editor: Nic Goodwin
Colourist: Jarryd
Online: Bradley

Audio Facility: Molo Audio
Audio Sound Engineer: Shoes Koetle

Lead Actress & Musician: Firefly
Lead Actor: Samuel
VO Artist: Thato Mogale


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