Description
Life insists on turning us grey.
Routines, rules, and the constant “that’s not for your age.”
Joseph Coiffure chose to show the opposite: women who use color as a way of saying “here I am.”
Stay Unhidden, the new campaign, celebrates all those who decide not to hide and to shine exactly as they are.
Because it’s not just a look.
It’s a message.
A reminder that no age, rule, or routine can dim who we are.
This professional campaign titled 'Stay unhidden' was published in Paraguay in September, 2025. It was created for the brand: Joseph Coiffure, by ad agency: Garabato MullenLowe. This Print medium campaign is related to the Fashion industry and contains 3 media assets. It was submitted 3 months ago by Creative Design | Networking: Mathias Duarte of Garabato MullenLowe.
Credits
Advertiser: Joseph Coiffure
Campaign: Stay Unhidden
Agency: Garabato MullenLowe
Brand Leads: Lupe Espínola
CEO: Mauricio Alfaro
Chief Creative Direction: Paloma Cella
Creative Direction: Marcelo Márquez, Renzo Renna
Art Direction: Diego Centurión, Guillermo Collar
Creative Team: Mathias Duarte, Arami Torres, Marquitos Benquique, Agustina Camps
Account Direction: Carla Arza, Bethania Alonso
Photographer: Seba Sorera
Producer: Barraco Films
