St. Luke’s is launching a new film to reinforce the #STAYHOMENOW message as the government extends the lockdown across the UK. The film to be shared on social media features UK frontline keyworkers, actors and singers speaking the words of the 1939 song “We’ll Meet Again” made famous by Dame Vera Lynn, which she recently re-recorded with Welsh mezzo-soprano, Katherine Jenkins.
A poignant tribute to the UK’s frontline key workers and the National Health Service (NHS), the film positively reinforces the World Health Organisation (WHO) and UK Government message to save lives, by staying home and practising social distancing to slow the spread of COVID-19. Importantly, to give health workers and the UK National Health Service (NHS) a chance to treat those who most need their help.
There is national respect for health workers and particularly frontline workers in the NHS which is demonstrated every Thursday night as the nation stop to #clapforcarers at 8pm to thousands of individuals and businesses supporting communities locally and nationwide.
This professional campaign titled 'Stay Home Now' was published in United Kingdom in April, 2020. It was created for the brand: NHS, by ad agency: St. Luke’s. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 2 years ago.
Advertising Agency: St. Luke’s, UK
Chief Creative Officer: Al Young
Executive Creative Director (writer): Rich Denney
CEO and Account Director: Neil Henderson
Agency Producer: Chloe London
Account Manager: Maisie La Costa
Designer: Jon Hubbard
Director: Malcolm Venville
Production & Entertainment Co: Anonymous Content
Producer: Peter Knowles
Executive Producer: Victoria Fitzwilliams
Video Editing: Final Cut
Editor: Rick Russell / Final Cut
Sound Design: Ben Leeves / Jungle Studios
Musician: Michael Palmer
Arrangement: Sacha Puttnam
Music Supervision: Native