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Cars.co.za Mercedes-Benz

The Dreamer

Description

"With Cars.co.za's help we reached out to Mercedes-Benz, a staple in the fashion industry, who came on board with their incredible GT sports car to help us to realise our vision."
Inspired by the bright yellow AMG as seen in the film, a one of a kind outfit was created by local fashion house Klipa Denim. The colour and pattern of the fashion pieces were inspired by the car, itself. The leather trimmings were inspired by the saddle and reins of the horse, while the overall design was inspired by the African landscape.
Speaking of his rationale behind the fashion films he creates, dos Santos concludes, "For me fashion films should be likened to runway fashion, it has nothing to do with practicality but everything to do with feeling. Our film tries to balance and encapsulate these emotions in a mixture of subtle power and windswept elegance."

This professional campaign titled 'The Dreamer' was published in South Africa in April, 2020. It was created for the brands: Cars.co.za and Mercedes-Benz, . This Content medium campaign is related to the Automotive and Fashion industries and contains 1 media asset. It was submitted about 2 years ago.

Credits

Director: Robert dos Santos
Producer: Ross Mcilroy
DOP: Jono Kyriakou
Fashion Label: Klipa Denim
Fashion Designer: Carlos Gibson
Actor: Lehlohonolo Kwape
Music: Rafi B. Levy

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