Lung cancer is the third most common cancer in England, with around 39,300 cases per year, and the biggest cause of cancer deaths. Lung cancer GP referrals remain lower than before the pandemic and a further impact of COVID-19 has been that some members of the public are reluctant to use NHS services, citing concerns about being exposed to the virus and not wanting to be a burden on the NHS.
To address these issues, Public Health England and NHS England have worked with M&C Saatchi to develop a campaign to encourage those with the key early symptom of lung cancer – a cough for three weeks or more – to contact their GP practice.
This professional campaign titled 'Warning sign' was published in United Kingdom in February, 2021. It was created for the brands: NHS and Public Health England, by ad agency: M&C Saatchi. This Integrated medium campaign is related to the Health and Public Interest industries and contains 1 media asset. It was submitted about 3 years ago by Owner: Julia Conroy of Julia Conroy Limited.
Advertising Agency: M&C Saatchi, London, United Kingdom of Great Britain and Northern Ireland