Think 111 First

Agency: M&C Saatchi


NHS England and NHS Improvement have launched a major new campaign which aims to encourage use of the 111 service as a means of accessing A&E. The integrated push was created in partnership with M&C Saatchi.
As part of the ongoing ‘Help Us, Help You’ activity which encourages the UK population to continue to access NHS services during the COVID-19 outbreak, “Think 111 First” aims to make it people’s first instinct to contact 111 when they think they need A&E for an urgent but not life-threatening medical need.
The campaign depicts people in precarious scenarios, frozen in time at the moment they realise they may need to go to A&E. The NHS is asking them to “think 111 first” rather than just turning up at hospital. People can now book an A&E time-slot via 111, which is particularly important as hospitals look to manage admissions and maintain social distancing.

This professional campaign titled 'Think 111 First' was published in United Kingdom in December, 2020. It was created for the brand: NHS, by ad agency: M&C Saatchi. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 3 years ago by Owner: Julia Conroy of Julia Conroy Limited.


Advertising Agency: M&C Saatchi, London, United Kingdom of Great Britain and Northern Ireland
Production Company: Merman Films
Post-production: Absolute
Music: Massive Music
Sound: 750
Media Planning: Wavemaker
Media Buying: Omd
Director: Billy Pols

Children's Welfare


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