Start with a smile.
The shortest route to a good morning.
Description
Some mornings feel better when they start simple.
Here, a croissant and two cups of coffee form a smile, an everyday symbol of positivity.
The oversized croissant isn’t just visual play: it connects directly to 7days’ “MAX” packaging, amplifying the feeling of indulgence.
And the line beneath the pack, “Whole week, same pleasure” - extends the brand name into a clear promise: joy that lasts seven days in a row.
It’s a reminder that the best brand messages don’t need complexity, just the right symbol, at the right moment.
This student campaign titled 'Start with a smile' was published in Croatia in September, 2025. It was created for the brand: 7Days, by ad school: Inkubator ideja. This OOH Outdoor and Print media campaign is related to the Food industry and contains 2 media assets. It was submitted 3 months ago.
Credits
Advertising Agency: Inkubator ideja (Independent), Zagreb, Croatia
Creative Director: Antonio Tepić
Copywriter: Antonio Tepić
Art Director: Antonio Tepić
Designer: Antonio Tepić
