Lauba Erwin Wurm Exhibition

Erwin Wurm: The Show

Agency: Šanavala Concept Store


The ingenious exhibition "Erwin Wurm: The Show" is being held in Zagreb from July 3 to August 25 in Lauba, the House for People and Art. Erwin Wurm (1954) is an Austrian artist and one of the most important actors on the global art scene. His works are in numerous museum collections, among which are: MoMA (New York), Tate Modern (London), Center Pompidou (Paris), MUMOK (Vienna), and he has exhibited in numerous galleries and museums around the world. Last year's exhibition at the Taipei Fine Arts Museum was visited by over 260,000 people, under restrictions imposed by the pandemic, and it is worth noting that the Red Hot Chili Peppers used his sculptures in their hit "Can't Stop". Wurm's playful critique is also evident in the works presented to the Zagreb audience, and is the basis of the visual identity of the exhibition developed by Šanavala Concept Store.

This professional campaign titled 'Erwin Wurm: The Show' was published in Croatia in July, 2021. It was created for the brands: Erwin Wurm Exhibition and Lauba, by ad agency: Šanavala Concept Store. This OOH Outdoor medium campaign is related to the Recreation, Leisure industry and contains 5 media assets. It was submitted almost 3 years ago by Creative Director: Ivan Tanić of Šanavala Concept Store.


Advertising Agency: Šanavala Concept Store, Zagreb, Croatia

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