Description
In alignment with International Men’s Health Week 2024, Thumbay Hospital Fujairah is committed to raising awareness about the vital importance of men’s health.
According to the stats -
Cardiovascular diseases are the leading cause of death among men, claiming 17.9 million lives annually, with a significant portion being men.
The prevalence of high blood pressure and obesity, particularly among men, heightens the risk of heart disease and other health complications.
Additionally, urological conditions like kidney stones are more common in men, highlighting the necessity of comprehensive health care.
This campaign is thoughtfully divided into three impactful posts:
Post 1: Emphasizes cardiology, underscoring the message that a healthy heart is the cornerstone of a healthy life.
Post 2: Focuses on overall health, encouraging men to take charge of their well-being through proactive health management.
Post 3: Highlights the importance of urological health, stressing its role in overall wellness.
For visual consistency, the campaign maintains a blue color palette, aligning with the theme. By addressing these critical health areas, Thumbay Hospital Fujairah aims to empower men to prioritize their health through awareness, prevention, education, and the support of their families.
Stats -
https://www.who.int/health-topics/cardiovascular-diseases
https://www.who.int/news-room/fact-sheets/detail/hypertension
https://www.who.int/health-topics/obesity
This professional campaign titled 'International Mens Health Week' was published in United Arab Emirates in June, 2024. It was created for the brand: Thumbay Hospital Fujairah, by ad agency: Big Trunk Communications. This Digital medium campaign is related to the Health industry and contains 4 media assets. It was submitted about 1 month ago.
Credits
Advertising Agency: Big Trunk Communications
Concept & Social Media Manager: Apoorva Deshpande
Sr. Social Media Manager: Ava Daruwalla
Copywriter: Pradnya Gaikwad
Head Copywriter: Priyesh Narayanan
Senior Visualizer: Nandini Tibrewal
Art Director: Pranjali Modak
Social Media Director: Divya Shetty
Social Media Head: Praharsh Dixit
Executive Creative Director: Jaideep Mhapsekar
