Shortsighted people often shy away from a trip to the optician. In order to encourage them to make a vision test and choose glasses, we focused on an insight that is well-known among shortsighted people: When they want to perceive things in a far distance, they narrow their eyes to a slit and look ridiculous while concentrating. We demonstrated this effect and presented the solution: Rodenstock glasses make you “See better. Look perfect.“
This professional campaign titled 'Squint' was published in Germany in April, 2017. It was created for the brand: Rodenstock, by ad agency: Serviceplan. This Print medium campaign is related to the Personal Accessories industry and contains 3 media assets. It was submitted over 5 years ago.
Advertising Agency: Serviceplan Campaign X, Munich, Germany
Chief Creative Officer: Alexander Schill
Executive Creative Director: Hans-Peter Sporer
Creative Director: Sandra Loibl
Art Directors: Michael Lux, Björn Köbe, Shari Bremer
Photographer: Jana Edisonga