Agency: Serviceplan


Shortsighted people often shy away from a trip to the optician. In order to encourage them to make a vision test and choose glasses, we focused on an insight that is well-known among shortsighted people: When they want to perceive things in a far distance, they narrow their eyes to a slit and look ridiculous while concentrating. We demonstrated this effect and presented the solution: Rodenstock glasses make you “See better. Look perfect.“

This professional campaign titled 'Squint' was published in Germany in April, 2017. It was created for the brand: Rodenstock, by ad agency: Serviceplan. This Print medium campaign is related to the Personal Accessories industry and contains 3 media assets. It was submitted about 7 years ago.


Advertising Agency: Serviceplan Campaign X, Munich, Germany
Chief Creative Officer: Alexander Schill
Executive Creative Director: Hans-Peter Sporer
Creative Director: Sandra Loibl
Art Directors: Michael Lux, Björn Köbe, Shari Bremer
Photographer: Jana Edisonga

Sonheria Dulca
Alzheimer’s Res...


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.