Alzheimer’s Research UK

The day Shazam forgot

Agency: Innocean


To educate a younger audience about the effects of Alzheimer’s, we partnered with Shazam and gave the app the debilitating symptoms of the disease, giving users a hard-hitting insight into the daily struggles people suffering from Alzheimer’s have to face.

This professional campaign titled 'The day Shazam forgot' was published in United Kingdom in April, 2017. It was created for the brand: Alzheimer’s Research UK, by ad agency: Innocean. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: Innocean Worldwide UK
Creative Directors: Andy Wyton, Chris Kirk
Art Director: Simon Carr
Copywriter: Tristan lenczner
Designer: Liam Graham


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