Problem: Gen Z would rather continue scrolling on TikTok than try Spotify’s new audiobooks feature.

Solution: The Spotify Silent Scroll introduces a TikTok sound that is completely silent, allowing users to listen to a free audiobook while they continue to indulge in their obsessive scrolling habits.

This student campaign titled 'Silent Scroll' was published in United States in March, 2023. It was created for the brand: Spotify, by ad schools: S.I. Newhouse School of Public Communications, Syracuse University, and The Newhouse School. This Digital and OOH Outdoor media campaign is related to the Electronic Devices industry and contains 5 media assets. It was submitted about 1 year ago.


School: The Newhouse School, Syracuse University
Art Director: Isabella Uribe
Copywriter: William Thorpe
Professor: Mel White


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