Agency: C41


In an intimate and compelling mini-documentary, C41, in collaboration with Spotify, has unveiled a captivating urban portrait of a young artist, Rhove. The documentary provides viewers with an authentic glimpse into the life and passion of this emerging rap artist, all while embracing a raw and unfiltered narrative approach.

Rhove, through his lyrics, offers a window into the very essence of his artistry. He shares the passions that fuel his creativity, the purpose behind his music, and a deep connection to his beloved hometown. To ensure the utmost authenticity in storytelling, director Federico Demattè chose a style of narration that is as raw as it is real, allowing Rhove's story to shine through unfiltered. The documentary's visual style takes cues from "cinéma vérité," capturing everyday life through faces, looks, and local scenes. A portion of the documentary is filmed in black and white to accentuate the raw street credibility and maintain an urban, gritty feel that showcases the unfiltered reality of Rhove's world.

The documentary unfolds through three chapters, an incipit, an interlude, and a final scene, metaphorically illustrating Rhove's path to success. The narrative focuses on the themes of community, friendship, sports, and the creative process, following Rhove's footsteps through his beloved Rho and his artistic journey.

Spotify - Rhove represents the collaborative spirit of C41 and Spotify in their pursuit of showcasing the vibrant stories of emerging artists. This mini-documentary not only provides a close look at Rhove's artistic journey but also underscores the importance of embracing authenticity and raw storytelling in the world of music and filmmaking.

As Rhove continues to ascend in the world of rap, this documentary is a reminder of the dedication it takes to rise in the world of music.

This professional campaign titled 'Rhove' was published in Italy in December, 2022. It was created for the brand: Spotify, by ad agency: C41. This Film medium campaign is related to the Music industry and contains 1 media asset. It was submitted 6 months ago by Niccolo.


Executive producer C41: Barbara Guieu
Creative Director: LEONE
Director: Federico Demattè
Creatives: Inga Lavarini and Giorgia Pedini
DOP: Karim Andreotti
Producer: Riccardo Calvi
Stylist: Cecilia Broschi
Make-up: Lucrezia Florindi
Editor: Andrea Salomone

Abu Dhabi Depar...


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