Description
Spotify Vietnam’s Wrapped 2024 celebrates a unique cultural tradition where local Vietnamese hair salons and barbershops often use celebrity posters to inspire hairstyles.
This year, fans can visit select salons or mobile haircut trucks by Spotify in Ho Chi Minh City and Hanoi to replicate the hairstyles of top Vietnamese artists like Vũ Cát Tường, Wren Evans, and MONO. By sharing their Wrapped 2024 on the Spotify app and showing their “Top Artist” match, fans can enjoy a free haircut inspired by their favorite star.
This campaign highlights how music shapes personal expression and local culture, bringing Wrapped 2024 to life in an authentic and relatable way.
This professional campaign titled 'Spotify Hairstyles' was published in Vietnam in December, 2024. It was created for the brand: Spotify, by ad agency: Happiness Saigon. This Experiential and OOH Outdoor media campaign is related to the Media, Music, and TV and Streaming Promos industries and contains 4 media assets. It was submitted 7 months ago by Creative Consultancy Agency: Happiness Saigon.
Credits
Advertising Agency: Happiness Saigon, Vietnam
Creative Director: Nichi Gatdula
Concept Providers: Duy Nguyen Le, Xanti Gonzalez
Strategy Director: Linh Nguyen
Agency Project Manager: Chau Nguyen, Khanh Hoang, Giang Le
