In Ecuador there are approximately 210,000 registered people with physical disabilities and our country still lacks an infrastructure that facilitates their mobility. So, DIRECTV Prepago innovated the classic advertising easel to turn it into an adjustable access ramp for each comercial premises in low income neighborhoods (shops, pharmacies, restaurants, hardware stores, etc.) and, thus, transform them into inclusive spaces for people with disabilities.
This professional campaign titled 'The Ad-cess Ramp' was published in Ecuador in October, 2019. It was created for the brand: DIRECTV, by ad agency: Grey. This Outdoor medium campaign is related to the Electronics, Technology and Media industries and contains 2 media assets. It was submitted over 2 years ago.
Advertising Agency: Maruri GREY, Quito, Ecuador