Description
To create awareness around our message of DIRECTV’s superiority over cable, we simply had one of baseball’s superstars, José Altuve, take to Twitter to hint at his retirement. The tweet was picked up by some of the biggest news outlets and sports media sites. And of course the news was followed by a social media frenzy from baseball fans around the world. Our campaign even garnered free media coverage, generating millions of impressions worldwide. We cleared up all the confusion with our TV spot to reveal the truth – that José Altuve would never quit, unless it’s cable. He was just switching to DIRECTV.
This professional campaign titled 'Baseball Superstar Quits With A Tweet' was published in United States in November, 2018. It was created for the brand: DIRECTV, by ad agency: Dieste. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 5 years ago.
Credits
Advertising Agency: Dieste, Dallas, USA
Chief Creative Officer: Ciro Sarmiento
Group Creative Director: Abe Garcia
Head of Art: Gustavo Zapata
Associate Creative Director: Dario Campos
Sr. Copywriter: Rodrigo Fernandez
Sr. Art Director: Arturo Lee
Copywriter: Evan Easley
Executive Producer: John Costello
Producer: Tony Pacheco
Managing Director: Lonnie Limon
Digital Strategy Director: Roberto Hernandez
Planning Director: Christina Harris
Account Supervisor: Lauren Kempf
Account Executive: Jazmin Vazquez
Copy Editor: Jorge Esteban
Production Company: AllDayEveryday
Film Director: Matt Baron
Post Production: Republic Editorial
Audio Production: Deaf Mule
