There is and will never be a bigger passion for youngsters than Sports. Yet lot of them shy away from exhibiting their latent talent owing to academic pressure and sometimes constant coaxing from parents to perform in examinations. What happens subsequently is that their urge to get into sports is mitigated and the sporting idols they emulate, only appear as posters in their rooms and as fancy bookmarks in their textbooks. The Poster campaign for Ryders Academy, Gurgaon, India urges young sporting talent to live their passion for sports and not let it lie in deep slumber. The posters urges dynamic sporting prodigies to hit the court hard and not confine their sporting ambitions by simply putting up Posters of their favourite sporting idols in their living spaces or using them as fancy bookmarks. The overarching message is all pervasive - that under expert guidance & trained experts of Ryders Academy, young sporting dreams will soon find way in the league of champions.
This professional campaign titled 'Sport Your Turf' was published in India in February, 2020. It was created for the brand: Ryders Sports Academy, by ad agency: Quirkee. This Outdoor medium campaign is related to the Education and Sports industries and contains 3 media assets. It was submitted over 3 years ago by Creative Director: Prakash Jayashanmugam of quirkee.
Advertising Agency: Quirkee, Gurugram, India
Creative Director: Gaurav Bahl
Creative Director: Prakash Jayashanmugam